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Persuasive Communication

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Product Information

  • Social exchange theory, mass media, complliance gaining

Attributes

Authors
Bettinghaus, Erwin P., Cody, Michael J.
Edition
Subsequent
Label
Holt Rinehart & Winston
Content Languages
[object Object], [object Object], [object Object]
Number Of Items
1
Number Of Pages
286
Publication Date
1987-05-01
Publisher
Holt Rinehart & Winston
Studio
Holt Rinehart & Winston
Lang
en-US

Product Identifiers

AIDAlgopix unique identifier
AIDHS3366001
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